The Mashhad Innovation Factory is one of the key centers of the innovation and entrepreneurship ecosystem in eastern Iran. By providing a collaborative environment, training, consulting, networking opportunities, and connections with investors, it supports the growth of startups and innovative businesses. The Mashhad Urban Observatory, located within the same complex, contributes to better decision-making in urban management, planning, and monitoring of city-related issues through the collection and analysis of urban data. This visit provides an opportunity to become familiar with the role of technology, data, and innovation in the urban development of Mashhad.